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詳細資料ISBN：9781259094972 叢書系列：行銷管理 規格：平裝 / 504頁 / 普通級/ 單色印刷 / 2版 出版地：台灣 內容簡介 MARKETING MANAGEMENT 2E CONSISTS OF SIX MAJOR PARTS, REFLECTIVE OF THE LOGICAL SEQUENCE OF BUILDING BLOCKS FOR THE COURSE: PART ONE - HELPS STUDENTS GAIN AN UNDERSTANDING OF THE DYNAMICS OF THE FIELD AND THE IMPORTANCE OF STUDYING MARKETING TO FUTURE SUCCESS AS A MANAGER; PART TWO - FOCUSES ON EFFECTIVE MANAGEMENT OF INFORMATION TO BETTER UNDERSTAND CUSTOMERS; PART THREE - PRESENTS A COHERENT AND COMPREHENSIVE DRILL; PART FOUR - INCLUDES PRICING DECISION MAKING FOLLOWED BY AN INTEGRATIVE APPROACH TO THE MULTITUDE OF MODES AT A MANAGER'S DISPOSAL TODAY; PART FIVE - ENCOMPASSES COMMUNICATION AND THE RISE OF SOCIAL MEDIA, INCLUDING THE ARRAY OF NEW-AGE AND TRADITIONAL MARKETING COMMUNICATION VEHICLES AVAILABLE TO MANAGERS; AND PART SIX - PRESENTS THE GLOBAL MARKETPLACE ISSUES AND FOCUSES ON COMPREHENSIVE APPROACHES TO SELECTING AND EXECUTING MARKETING METRICS FOR DECISION MAKING. |
| 搜尋參考資料: 1. www.books.com.tw/products/0010577127 Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful. www.books.com.tw/products/0010599524 書名：Global Marketing Management ... PART II: THE GLOBAL MARKETING ENVIRONMENT ... 日檢一試OK!：N5篇(2版) www.egou.com/product/01_1679318.html For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook … cup.hwatai.com.tw/serch_3.asp?ISBN=1259094979 2015 2 版 規格： 504 頁 ... PART I: DISCOVER MARKETING MANAGEMENT Ch 1 Marketing in Today's Business Milieu newdoc.nccu.edu.tw/teasyllabus/305010355003/2004mkr.d… · DOC file · Web view Philip Kotler, Marketing Management, Prentice-Hall, Inc., the 11th Ed., 2003. ... 洪順慶，<<行銷管理>>，第2版，新陸書局，民國90年9月。 Marketing Management(2版) |
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